Steve Rivkin founded Rivkin & Associates,
Inc., a marketing and communications consultancy, in 1989.
He has a diverse
background in marketing, advertising, naming, identity,
corporate communications, public affairs and journalism.
|His latest book, The
Making of a Name (2004),
is described by published Oxford University Press as the definitive
book on how brand names mark our lives.
In the naming arena, his firm has completed assignments
for such companies as AquaGlass, Chanel, Kraft Foods, Loctite,
Monsanto, Pfizer, Premio Foods, Quantra Corp., Seagram and
Tiffany & Co.
Prior to forming his own firm, Mr. Rivkin spent 15 years
with Trout & Ries Inc., the prestigious marketing strategy
firm known for its pioneering work in "Positioning" and "Marketing
Mr. Rivkin is an experienced workshop leader, facilitator
and public speaker.
He has spoken on the subject of naming at hundreds of seminars
and conferences. His firm produces a biennial survey of
how American companies develop names. He is widely quoted
in magazine and newspaper articles on the subject, and has
been profiled in such publications as Marketing News, United
States Banker, Business Marketing, Nation's Business, The
Seattle Post-Intelligencer, The Bergen (New Jersey) Record,
and The Kuala Lumpur (Malaysia) Star.