|According to our biennial survey of American businesses,
two-thirds of all companies prefer to do the job of naming themselves.
They want to do it in-house. With their own people, usually
working together as a team. But these task forces generally
We have no doubt that your people are well-intended and highly
motivated. But they lack the knowledge and the tools to do the
The Naming Workshop is your way to ensure success. To do the
job better and faster.
The Naming Workshop is not a generic seminar or conference.
It is designed just for your people. It takes place on your
property, where and when you want to schedule it. Confidential
projects can be discussed. Proprietary products can be named.
The Naming Workshop is a results-oriented day, geared to your
specific name development needs. Read on to find out why such
companies as Ameritech, Kraft Foods and Johnson & Johnson
have found it perfect for their needs.